Cape Town Routes Unlimited (CTRU) was created in 2004 and tasked to promote Cape Town and the Western Cape as a premier leisure, events and business tourism destination, and to ensure that visitors so greatly enjoy their stay that they've planned their return trip before leaving our pristine shores.

A task made simpler when the region in question is renowned for its unforgettable natural beauty, is considered one of the best year-round value for money holiday destinations in the world, has a beautifully mild Mediterranean climate, an existing and rapidly expanding infrastructure, four world-class universities that cater for enquiring minds, conference, exhibition and event facilities capable of accommodating every type of occasion from meetings to world cups, and is on par with other groundbreaking world cities such as London and Sydney.

CTRU actively markets Cape Town and the Western Cape as a brand which promotes sustainable growth, transformation and pride; and provides strategic direction and marketing support to the province’s tourism industry.

With five focus areas - leisure tourism, events, conferencing and incentives, visitor services and product development, CTRU has successfully built a brand which has already seen Cape Town become the number one long-haul destination in the world, the top convention destination in Africa and receive the 2008 World Travel Award for being Africa’s leading destination. More detailed information about CTRU, our mission and activities is available here.